// leadership

Who leads the work

Joshua Karr
Joshua Karr, Co-Founder and Principal Architect at Composite Logic

// technical leadership

Joshua Karr

Staff-level architecture for products that must ship, scale, and survive production.

We founded Composite Logic so every client gets principal-grade architecture—systems you can ship, scale, and own long after we leave.

Co-Founder & Principal Architect

Staff+ Principal Architect · Distributed Systems, Cloud & AI

Joshua designs and delivers distributed, cloud-native, and AI-assisted systems for teams that cannot afford brittle shortcuts or advice that never ships.

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His work concentrates on high-stakes modernization: event-driven platforms, resilient AWS and serverless footprints, and delivery cultures accountable to production metrics and real outages—not best intentions.

A Staff+ engineering bar shapes every Composite Logic engagement—turning ambiguous mandates into systems that scale under partner pressure, survive real outages, and stay comprehensible to the teams who inherit them.

Staff-Level Engineering

Senior Staff bar—architecture, execution, and technical judgment at enterprise scale

Event-Driven Systems

Kafka, EventBridge, and reliable async pipelines that hold up in production

Cloud Architecture

AWS, serverless, and fault-tolerant infrastructure engineered for real load

AI-Native Delivery

Agentic workflows and pragmatic AI acceleration across the delivery lifecycle

// selected outcomes

  • 01Staff+ principal architecture across distributed, event-driven platforms at enterprise scale.
  • 02Multi-region AWS and serverless modernization with automated failover and production-grade reliability.
  • 03Event-driven pipelines replacing batch processing—cutting data latency from hours to seconds across large service estates.
  • 04AI-native delivery systems: agentic workflows, automated code review, test generation, and deployment acceleration.

// technical depth

  • AWS
  • Apache Kafka
  • STAFF+ENGINEERINGStaff+ Engineering
  • Serverless
  • Event-Driven
  • AINATIVEAI-Native

Engineering depth and go-to-market clarity on one thread — that is why Composite Logic is co-founded.

Danielle Karr
Danielle Karr, Co-Founder and Marketing Leadership at Composite Logic

// marketing leadership

Danielle Karr

Customer-first go-to-market, brand, and channel ecosystems for technical B2B buyers.

We built Composite Logic so your story and your stack advance together—expert go-to-market leadership, shoulder to shoulder with the engineers who deliver it.

Co-Founder & Marketing Leadership

Executive Vice President of Marketing — Origin Acoustics · Ph.D.

As EVP of Marketing at Origin Acoustics, Danielle brings integrator-channel narrative, NPI, and alignment across marketing, sales, and product in demanding technical ecosystems.

Her path runs through Vivint, Control4, and Snap One—VIP and field programs, PR, major trade and industry events, and brand storytelling—before executive marketing leadership in North American automation and audio. She now serves as Executive Vice President of Marketing at Origin Acoustics.

She holds a Ph.D., publishes, and speaks on professional communication—including industry stages such as CE Pro's Smart Stage—and helps Composite Logic pair technical depth with clear, grounded messaging when an engagement spans engineering and go-to-market.

Partner & dealer ecosystems

VIP and channel programs, co-op, and field-facing narrative

Brand, NPI & campaigns

Launches, omnichannel storytelling, and sales/product alignment

PR, events & trade narrative

Industry shows, media, and high-stakes external messaging

Customer-centric positioning

Audience-grounded messaging for technical and B2B buyers

// selected outcomes

  • 01Executive marketing leadership across integrator and dealer ecosystems at Origin Acoustics, Snap One, and Control4.
  • 02NPI launches, omnichannel campaigns, and sales–product alignment for technical B2B buyers.
  • 03VIP and partner programs, co-op, and field-facing narrative for national channel networks.
  • 04Ph.D.-grounded speaking and trade-stage thought leadership, including CE Pro Smart Stage panels.

// industry recognition

  • Origin Acoustics
  • VIVINT
  • Control4
  • Snap One
  • CE PROSMART STAGECE Pro Smart Stage
  • WOMAN TO WATCH2025Woman to Watch 2025

// purpose

You outgrew good enough

Most small and mid-sized businesses don't fail from lack of hustle. They fail where buyers look first: no credible site at all—just a listing, a social profile, or referrals asking for a link you cannot send—or a site that gets traffic but not qualified conversations.

Whether you are launching your first website or replacing one that never worked, you are past template agencies that deliver pages without a strategy. You are not ready to fund separate design, marketing, and engineering teams that never share a brief. You need intelligent website design backed by real marketing judgment—in one engagement, sized for a company still moving fast.

That's the gap Composite Logic was built to close.

// mission

Design that converts. Strategy behind it.

We help small and mid-sized B2B companies turn their website into a credible sales asset—not a brochure that looks fine and works never. Intelligent design and marketing strategy on the same brief: messaging, audience clarity, and conversion structure from people who have led both sides of the house.

This site is the proof—fast, clear, and built to earn trust from the first scroll. When the work goes deeper than the homepage, the same team carries it: web apps, cloud, and platform work on a production bar your team can run on. No handoffs. No theater.

// current focus

We practice what we sell

This site is intelligent design with marketing strategy behind it—and staff-level engineering underneath when the work demands more. Active practice inside modern software organizations, not abstract consulting distance.

That keeps Composite Logic biased toward sites that convert, messages that match capability, and delivery that survives production reality.

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// how engagements work

Message before mockups

We clarify audience, offer, and conversion path before anyone opens a design file. Marketing strategy leads; the site follows.

Intelligent website design

Fast, credible web experiences on a production bar—not template churn. Every page earns its place in the buyer journey.

Senior hands on the work

Design, strategy, and engineering stay on one team and one brief. No handoffs between the people who shape the story and the people who ship it.

Depth when the work demands it

When engagements go beyond the site, the same team carries web apps, cloud, and platform work—so what you build and what you show stay aligned.